Jay Joseph
Jay Joseph

About me

Jay Joseph

I make fun, entertaining content. Street interviews, unscripted, out in public. Over 1.5 billion views later it turned into a network of channels, an agency, and a set of apps I built because the tools I needed didn't exist.

I'm Jay. I make street content: unscripted interviews with strangers, filmed in public, built entirely on whatever people actually say back. No script, no second take, no idea what you're getting until someone opens their mouth.

Read the full storyBased in London, UK

The channels

A few from the network. See them all at jayjoseph.media

Jay Joseph TV

Original street formats, viral interviews and unscripted moments from the streets of London and beyond.

TikTok Instagram
572K
Followers
57.4M
Avg. monthly views
1.2B+
Lifetime views

This or That

A rotating host street format pitting opinions against each other in rapid fire showdowns. A different creator hosts each episode.

Channel page
14.2K
Followers
2.3M
Avg. monthly views

Things I've built

Apps I built to make my own work faster, then opened up to everyone else.

Brieft

Live now

Every edit, from brief to posted, lives on a card.

Talk through your shoot and it becomes cards, one per video. Editors claim their own work instead of being chased. Clients approve with a link, no account needed.

brieft.studio

Reclipt

Live now

A search engine for everything you have ever filmed.

Every word of every upload, indexed the second it lands. Search it like the web, and it finds the moment, trims it, and hands you the clip.

reclipt.io

Cuedeck

Waitlist open

Turn up ready. Come back with everything logged.

Build your deck before you leave, work through it on location. It logs who you spoke to and handles consent as you go.

cuedeck.studio

Free tools

AEO and GEO Readiness CheckerPaste a URL and see whether ChatGPT, Perplexity, Claude and Google AI Overviews can actually find and cite your site.AI Video Trim & SplitUpload a video and the question that keeps coming up. It cuts a captioned clip at every point that question is asked.Free Video TranscriptionAny video or audio in, a transcript out, with timestamps and speaker labels. Download as TXT, SRT or VTT.llms.txt GeneratorBuild a valid llms.txt in seconds. It tells AI crawlers what your site is and which pages matter.

Reach & audience

661K
Total followers
47.3M
Avg. monthly views
TikTok386K followers
Instagram146K followers
Facebook61.3K followers
Snapchat51.5K followers
YouTube16.3K followers

Who’s watching

Gender

Male 49.7%Female 41%Not stated 9.3%

Age

13-17
18-24
25-34
35-44
45-54

Top locations

United States 19%United Kingdom 12.6%Philippines 6%South Africa 5.1%India 2.9%Canada 1.9%Kenya 1.8%Australia 1.7%

Brands I’ve worked with

DomestosBrevoHasbroChannel 4DOLAUber EatsVeoliaWiseAFTVNelson IQFind TimeJuicy Drops

Experience

See the full CV, or download it

  1. Founder

    atJay Joseph Studios Present

    2026 — Present

    Software for people who make things on camera. Three products, built for our own shoots before anyone else sees them.

    • Shipped Brieft and Reclipt to production; Cuedeck in waitlist
    • Reclipt indexes 13,000+ searchable moments of owned footage
    • Four free tools released, earning their own organic search traffic

  2. Cofounder

    atFresh Feed Social Present

    2026 — Present

    Street content agency cofounded with Toby Abbott, and the in house social agency for the Jay Joseph Entertainment network. We put brands face to face with the public and turn those conversations into content people stop for.

    • Delivered campaigns for Domestos, Brevo, Uber Eats, Wise, DOLA and AFTV
    • One brand campaign reached 187.9M views and 32.7K new followers
    • Run a network of street interview channels with 1.5B+ views

  3. Founder & creative director

    atJay Joseph Entertainment Present

    TODO — Present

    An independent content network. Original street formats, beauty media and creator led entertainment, filmed weekly and unscripted.

    • 593K+ followers and 59.9M average monthly views across the network
    • 1.2B+ lifetime views and 240M+ accounts reached on flagship Jay Joseph TV
    • Built organically, with no paid distribution

Blog

2 min read

Why I started building my own tools

Every tool I built came out of a problem that cost me a real day of work. Here is the first one.

Read
Read the blogEverything I've posted so far.

Got something you want made?

Brand campaign, a channel that needs building, or a tool that should exist and doesn’t. Tell me which and I’ll tell you if I’m the right person for it.

hello@jayjoseph.co.uk